CTA buttons can vary in style and size depending on your goal conversion and website style. In fact, if you’re going to take only one tiny single piece of advice from this post, it should be to give careful consideration to your button colors. One of our customers using live chat software changed their colour of their chat button to a slightly different shade of blue to fit more seamlessly in with their website and changed the wording from "click here" to "click to chat" to explain what the button actually was for.
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