If your subject line isn’t compelling, your subscribers won’t open your email.If they don’t open that email, they won’t see the links to all the new products you’ve launched, or the blog post you just wrote. In short, a good email subject line convinces readers to open your email.
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“Please put us out of our misery.” That award-winning email subject line, written for a UK financial management company called Money Dashboard, ran as part of an A/B test against a previously high-performing email.
It was a Hail Mary attempt at getting a group of inactive email subscribers reengaged.
So if you’re having trouble writing really exciting email subject lines, then this is the post for you. However, they will catch the eye of your subscribers like nothing else, no matter how crowded their inbox is. Benefit emails are the bread & butter of any email marketing practice. So if you send out an email that doesn’t explicitly or implicitly say we’re going to get something positive out of it, then why would anyone ever open it? With that said, it’s very easy to fall into the typical trap of being boring with benefit-driven emails. Here’s how to charge premium prices The Most Common [Topic] Mistakes [Target Market] Make EX: The most common dating mistakes men make The Art Of [Topic] EX: The art of gardening tomatoes Cool [Topic] Trick [Desired Result] EX: Cool content marketing trick doubles traffic The Secret To [Desired Result] EX: The secret to training your puppy [Desired Result] Without [Negative Result] EX: Read faster without forgetting what you read How To [Desired Result] Even If [Objection] EX: How to build muscle even if you’re skinny You, A [Desired Result]? How To Avoid [Negative Result] EX: How to avoid burnout Are You Making These [Topic] Mistakes? Categories To Fill In: [Desired Result] [Negative Result] [Topic] [Target Market] [Objection] Turn on the news for 10 seconds. A good enough controversy can stop anyone in their tracks because it peaks their curiosity.
Below, I give you an entire swipe file of 144 email subject line templates you can use today. They can be used for newsletters, direct sales pitches, or anything else you want to send your list. That’s because they are very straight-forward and basic. Another is to use a benefit that your target audience really wants. A fourth is to use power words or just wordsmith the subject line effectively. But instead of letting you go at it on your own, here’s 12 benefit-driven email subject lines you can use today to make sure you get it done right. The first thing you’ll probably hear about is something controversial. With email though, you don’t just want to talk about little controversies. The ones that, if true, would change how people think about a certain topic. And depending on the topic, it can be extremely divisive.
You have a stronger chance of getting a speedy response.
Special Subject Line Crappy openers like ‘Hi there’ or ‘Hi Gorgeous’ are clichéd and most likely to get yawned over and forgotten quickly.
They are going to look at you and think, "I need to have that! Are you marketing yourself as the Dolce and Gabbana of the online dating world, or something off the discount rack at T. If you want to attract the highest quality singles online and not just the unwanted leftovers, you need to make sure your online dating profile tells the perfect visual and verbal story of who you are before you even think about sending out emails. Or maybe it's you never-ending optimism and passion for life.
Only after you create a profile that is fully optimized to attract your target audience, will you be ready to market yourself effectively through the emails you write. Before you write that first email and start your marketing campaign, you need to figure out what your most marketable qualities are. Whatever these qualities are, figure out which ones you want to highlight, and make sure they are clear to your audience in the emails you craft. In the online dating world, the subject line is the hook.
It went against everything the senders knew about email marketing best practices.