"Although not single myself, it was clear that entrepreneurs who were single and looking just didn't have the time to dedicate to complicated registration processes, nor fool with the trivialities attached to the mainstream dating sites," he says.
"We wanted to create a reputable site for entrepreneurs -- and those interested in them." Today there are 160,000 members on Entrepreneur (not to be confused with Entrepreneur Dating.com, a newer site with about a 1,000 members whose owner declined to be interviewed).
Dating websites have always favoured those who posted more attractive photographs.
But a new site, discriminates against size too - you have to be 'larger than life' to join.
Online dating has grown in popularity to the point where there is almost no social stigma attached to it.
With an estimated 1,000 online dating sites in existence, however, it can be hard to sift through all the options and decide which is the best site.
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Miss Lawler said: 'The site has been a real helping hand for me, I've finally been given the chance to embrace my curves and get back on the dating ladder.' The site is a real confidence booster to its members, allowing those who aren't Size 0 to date without fear of ridicule.'The site also gives them a realistic chance of success, given that every member is equally overweight,' said Mr James.
'Jennifer Anniston or Cheryl Cole wouldn't be very welcome here.
For single entrepreneurs, the dating game offers unique challenges.
The long hours, obsession with work and unpredictable lifestyle are all factors that can interfere with a single date, not to mention the delicate process of building a relationship.
Looking to explore the online dating industry, 34-year-old entrepreneur Benji Kurtz launched a handful of niche dating sites in 2001 focused on everything from religious backgrounds to physical stature, such as height and size.